Wednesday, February 23, 2011
Copywriting: An Art requiring Exemplary Skills
Copywriting is a pure art that entails writing professional content rich in words and phrases. But more than that, it's the art of delivering a particular message in the most exemplary manner that requires unparalleled linguistic and writing skills. However, a lot of thought and care should go into writing a perfect copy of what is required.
Copywriting Services include copywriting for websites, advertisements, brochures, newsletters etc. For effective Copywriting, a copywriter has to be provided with all the necessary details pertaining to the topic. Often, the copywriter's hands are tied because of the lack of information and data related to the topic. He can let his imagination run wild only if he provided with the required details.
A one to one personalized meeting with the client can bring out the best in the copywriter as he gets the opportunity to resolve all his queries and the client on his part gets the opportunity to inform the copywriter about his precise requirements. Even the little details that seem irrelevant turn out to be equally important after a conversation with the client. And besides, a personal communication conveys that extra bit of information that would invariably be missing in mails or faxes. This would also, to a certain extent, eliminate the need to keep modifying the content at the client's behest as chances are that the copywriting would be according to the client's expectations as he has been duly consulted on even the finer points related to the content. If the client is approached personally only after the content has been written, it is bound to create problems and the copywriter should be prepared to keep editing the copy unless and until the client is satisfied.
Once the copywriter has all the information at his disposal, he is all set to give shape to his words. But before that, he should make sure about the context in which he is writing and who is going to be subjected to it.
Copywriting for websites would be slightly different from the one meant for newsletters, brochures and advertisements. Copywriting for websites is more elaborate as compared to others. Hence, while writing for websites, a natural flow should be maintained wherein every succeeding lines and paragraphs should be the appropriate ones to follow the preceding one. Every paragraph should begin like a continuation from where you left in the preceding one. Just like you can't jump to Friday right after Tuesday skipping Wednesday and Thursday, similarly you shouldn't start writing about something that's meant to be dealt later while ignoring or misplacing the ones that should have been dealt earlier. In short, follow the appropriate succession while writing and do not write haphazardly.
On the other hand, copywriting for newsletters, brochures, advertisements etc. are generally short and not so elaborate and often require you to think out of the box to provide that extra zing and creativity to the content. Coming up with unique Slogans for advertisements or summarily specifying the product attributes and features for brochures are complex tasks that require a perfect blend of creativity and literary skills.
SEO Copywriting services again require a different set of skills on part of the Copywriter. SEO Copywriting is based on certain keywords that have to be necessarily incorporated in the content. However these keywords should be used in such a manner that they blend with the natural flow of the content. The keywords should not become too conspicuous because of their incorrect and forceful usage. They have to be artfully used by tweaking the sentence without compromising the quality and grammar of the content. They should not be unduly repeated and attempts should be made to include them appropriately in the title or the first few lines of the body copy.
To conclude, a copywriter is only as good as he thinks himself to be. He has to unleash the talent within to explore his true potential.