Corporate identity

Corporate identity generally refers to the character of the company defined by branding and use of trademarks. Basically it propagates a corporate personality and gives theme and attitude to a company. In generate corporate identity kit involves a logo, a letterhead, an envelope and other marketing collaterals.

Logo Designing
Logo design is the business in it’s symbolic form. It is considered to be the tool which gives the first impression of a business. Before any business set-up much consideration is given to the logo design. The logo should be designed according to the name of the company and the business product. Logo design has many advantages including:

A suitable logo is chosen before the launching of the business in the market. It is important that the logo design is unique for the identification of a particular business, not a typecast logo.

Letter Head designing
The letterhead that you use affects the image that others form about your company. It is the first opportunity that you have to present your company to someone. It is important that the design you create for your letterhead reflects the image you want conveyed. Your letterhead not only provides the customer with your name and address, it also creates an image about the quality of your products or services.

Business card designing
Business cards are used to display business information about a company or individual. They are shared during business meets or at a formal gathering as a quick way of introduction . A business card typically includes the giver's name, company details and contact information such as addresses, telephone number(s), e-mail addresses and website.

Envelop designing
The envelope you design or choose for your company is just as important as what goes in it. The size of the piece, type of mailing, budget, and whether or not you'll be using automated equipment to insert the envelope contents affects the style of envelope you can use. You can also choose specific envelope sizes and styles to enhance a personal or business image, achieve the desired result, or create a certain personality.