Press Release

New Delhi, Friday October 07, 2011: Effective Marketing Strategy Necessary for Growth of SMEs

Crystal Hues Limited, felicitated at the final day of the 4th National Cluster Summit 2011, organized by CII for its involvement in the development of SMEs in India.

New Delhi, October 5, 2011: The annual summit organized by the Confederation of Indian Industry (CII) drew to a close with Mr. Sunil Pant, Chief General Manager (CGM) of State Bank of India, Delhi Circle, highlighting the challenges faced by SMEs in the local and international market. The SBI sponsored event, centred on the theme ‘Cluster based strategies to enhance Competitiveness and National Growth’, acknowledged Crystal Hues Limited- by felicitating the President of the company- for their active interest in the CII enterprise of developing the competitive ability of SMEs in India through the promising ‘clustering culture’.  

As stated by the Mr. Pant, 60% of these SMEs fail due to lack of marketing expertise, undefined brand identity and target audience. Crystal Hues Limited, with more than 20 years of professional marketing and promotion experience, assists SMEs in the formation of an effective marketing and promoting strategy to ensure sustained growth. The all encompassing services ranging from advertising services to language localization facilities, offers opportunities for expansion of SMEs in the local and international market.

Crystal Hues Limited is a unique organisation that has been providing advertising services combined with localization services using their international cultural know-how and reach. The services include developing, designing and localizing advertisements, brochures, product packaging, manuals, multimedia presentations and websites. The procedures and systems practised by Crystal Hues Limited are ISO 9001:2008 compliant and works with more than 5,000 clients, including large multinational companies, small and medium enterprises and government establishments.

For more information on the Company and its many services, please contact:

Crystal Hues Limited

1001-A, Devika Tower 6, Nehru Place

New Delhi - 110 019, India

Phone : +91-11- 46850000, 30881595

Fax: +91-11-30881599

E-mail: info@crystalhues.com