Press Release
MARCH, 14, 2005 :- National News Channel Interviews Crystal Hues on Globalization, Localization
New Delhi, March 14, 2005: Crystal Hues was covered by National News Channel in India. The program was telecast on March 12 2005, focusing on the advent globalization and new challenges that it throws up.
The program interviewed the Directors of Crystal Hues on topics ranging from globalization, localization, challenges and opportunities, competition, quality perceptions, etc. Speaking on the opportunities that globalization threw open, Mr. Sudheen, President of Crystal Hues Limited, said, "The opportunities are abundant for those who are aware of international marketing requirements. The businesses, especially the SMEs [Small and Medium Enterprises] are not tuned to international marketing requirements. Most of these businesses venture out without any preparation and naturally are disheartened by the results of their exploration. The main mistake they commit is that they do not care to overcome the cultural and language gap. In the process, they condone a perfectly suitable market without understanding the true reason behind their failure."
Speaking to News Channel on the issue language and its importance, Ms. Rachna, Vice President, says, "The localization is much more than translation and involves in-depth understanding of the language, common usage, domain knowledge and of course integration of the language with technology for specific requirements, like multimedia presentation, publishing, website, etc." The snippets of the telecast can be seen on
The company, Crystal Hues, provides translation, localization and media monitoring services through its various offices and its website www.crystalhues.com . These services are invaluable for most business especially SMEs in removing the language barrier hampering acceptance by the target audience and ensuring success of their international marketing forays.
For more information on the company and its services, please contact:
Ms. Rachna Sudheen
Crystal Hues Limited
A-4, Pamposh Enclave
New Delhi-110048, India
Phone: +91-11-26448106
Fax: +91-11-26448109
Email: info@crystalhues.com
URL: http://www.crystalhues.com
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