SEO Case Study

A> Catalyst Clinical Services

Subject: Damage due to SEO services by unscrupulous service providers

Solution: CHL offered Catalyst Clinical Services their SEO Starter Pack (since the customer was hesitant to spend any further amount on yet another SEO vendor). CHL conducted preliminary study on the website and analysis showed that the customer's previous SEO service providers had used black hat methods to promote the website. Specifically, the methods used included hidden text on the website containing repetitive keywords, duplicates of the home page residing on the same website, etc. These black hat methods were noticed by the Search Engines which blocked the website from caching any further. This further led to the website being deprived of any ranking.

After receiving confirmation from customer, CHL first removed all the black hat methods used on the website. CHL implemented genuine methods, edited the content on the customer's website and re-cached the website in the Search Engines. CHL was able to deliver the promised Search Engine rankings to the client before the deadline.

B> Kapil and Monika Fashion Designer

Subject: SEO of completely flash based website

Solution: CHL knew that delivering top ranking of completely flash based website is very tough task. But CHL accepted the challenge and offered Kapil and Monika their SEO Gold Pack. For the search engine robot, flash included in a website are like direction signs on the roads, made in the ancient Greek language. They do not recognize the text on the flash.

CHL carried out on page optimization and aggressive link building for the customer's website. CHL was able to deliver the promised Search Engine rankings to the client before the deadline.

C> Aerobin

Subject: SEO of https website

Solution: The customer website was hosted in secure server ( https://) and they came to CHL for SEO. The customer wanted ranking on Google.com and Yahoo.com. It is very difficult to get ranking of https based website because it poses indexing problems on all search engines besides Yahoo.com, where optimizing a secure site is a major problem.

CHL got the site registered on Google Webmaster Tool for better results and good ranking for long time. CHL was able to deliver the promised Search Engine rankings to the client before the deadline.

D> Marco Polo Hotel Dubai

Subject: SEO of Wordpress Site

Solution: The client wanted ranking on Google.com on the 80% keywords within 4 months. The biggest challenge for CHL was that the site was in wordpress and keywords are competitive because they were related to hospitality industry. Almost all WordPress themes aren’t designed with SEO in mind - in fact they are very poor for SEO.

Inspite of all dificulties, CHL carried out on page optimization and aggressive link building of customer website. CHL also got the site registered on Google Webmaster Tool for better results and good rankings for long time. CHL delivered 90% keywords in Google.com within 1.5 months by putting extra efforts on the project.