SEO Case Study

Subject: Damage due to SEO services by unscrupulous service providers

Case: Catalyst Clinical Services were looking for Search Engine Optimization for their website. They were unsuccessful in getting any ranking and were repeatedly getting disappointing results from every SEO specialist they hired. Their website, though made with SEO requirements in mind, failed to show any results on the popular search engines.

Solution: CHL offered Catalyst Clinical Services their SEO Starter Pack (since the customer was hesitant to spend any further large amount on yet another SEO vendor). CHL conducted preliminary study on the website and analysis showed that the customer's previous SEO service providers had used black hat methods to promote the website. Specifically, the methods used included hidden text on the website containing repetitive keywords, duplicates of the home page residing on the same website, etc. These black hat methods was noticed by the Search Engines which blocked the website from caching any further. This further led to the website being deprived of any ranking.

After receiving confirmation from customer, CHL first removed all the black hat methods used on the website. CHL implemented genuine methods and content on the customer's website and re-cached the website in the Search Engines. CHL was able to deliver the promised Search Engine rankings to the client before the deadline.

Inference: Client should always opt for known and trusted companies for SEO of their website. Run of the mill, self-proclaimed SEO experts, though cheaper, are seldom reliable and their unscrupulous methods of achieving SEO can cause more damage than good in the long run.