Press Release

FRIDAY, SEPTEMBER 11, 2009: Wash Away H1N1 – Unique Awareness Campaign by Crystal Hues Limited

Wash Away H1N1 campaign images

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New Delhi, September 11, 2009: Crystal Hues Limited, an advertising and translation company, launched a unique awareness campaign “Wash Away H1N1” to generate awareness of H1N1 at Nehru Place, the largest commercial center in Delhi. H1N1, a fast spreading flu virus in India is expected to lead to explosive casualties in the coming months.

As part of its Corporate Social Responsibility initiative, Crystal Hues Limited undertook this campaign to generate awareness on preventive care, symptoms and institutions to approach for H1N1 testing and cure. Parkland Hotels & Resorts, a chain of premium hotels in Delhi providing 5-Star luxury comforts at Budget hotel costs, supported this campaign.

Ms. Nathalie De Spiegeleire, Executive Director of Belgium Business Association also lent moral support to the social cause and has highlighted the campaign in their official website www.bbanewdelhi.org.  

The information on H1N1 virus is based on guidelines given by World Health Organization (WHO). “Crystal Hues Limited is the first corporate body which had approached WHO seeking their advice to undertake an awareness campaign on H1N1 virus”, said Dr Khanchit Limpakarnjanarat, Regional Advisor, Communicable Disease Surveillance & Response, looking after the WHO initiative for containing H1N1 spread. For further information on H1N1 virus distributed by WHO, please log on to http://www.who.int/csr/disease/swineflu/frequently_asked_questions/what/en/index.html

About 10,000 persons were contacted including visits to more than 1,000 offices during the day by more than 35 promoters and delivered exclusively designed and easy to understand information in multiple Indian languages.  The information, given away as “Information Key-Ring” ensured that the information is retained by the recipients and can be read by the members at their homes in their own language.

This strategy is based on results of the research which highlighted the urgent need of homemakers and families, who are mainly responsible for health and hygiene of the family, to be targeted for creating H1N1 awareness.

Crystal Hues Limited is a unique organization that has been providing advertising services combined with localization services using their international cultural know-how and reach to more than 5,000 clients including large multinational companies, small and medium enterprises and Government undertakings. Crystal Hues, established in 1989, has been closely associated with premier business promotion bodies in India like FICCI (http://www.ficci-b2b.com/list-business-directories.asp?action=search&bd_id=4842) and CII to facilitate and promote international business for the members of such bodies.