Every product aspires to become an immortal brand. There are several factors for a brand to become successful. Besides product quality, distribution and marketing, a brand's success also depends on the personality created for it. Creating this personality is called brand building. At CHL Worldwide, we work closely with the client to understand the pulse of the brand better. We believe that brand building is a constant process. One cannot just build brands on basis of few advertisements. Packaging, brand name, colours, look and feel of the communication, buzz around the brand, target audience, brand endorsers are a few of the many factors that create a brand.
While creating a brand strategy, here are a few questions to think about:
1. Who is my brand talking to?
2. Where will my brand be available?
3. Who would be an ideal personality to endorse my brand?
4. Where do I see my brand after 5 years?
For sensible and workable brand building strategies,
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