Website Myths

"Website is just like your brochure. So you can get it done from a Freelancer and pay him when he delivers you the website."

No. Website is not your brochure. It is much more than that. It is your office on the internet or the virtual world. Thus the website is best described as your virtual office. The website needs a guarantee that someone is always available for maintenance and support. The quality of your virtual office interiors, the infrastructure in your virtual office, the convenience of reaching your virtual office (location), the hours of operation of your virtual office has a huge impact on your business in the virtual office.

"Website can be easily outsourced to the cheapest service provider."

Would you start your office in a location that you dont know or care to know or outsource your office interiors to the first person who promises to do good job. Of course not. Exactly the same goes for your website (virtual office). Your office needs to be in nice locality, if not the best, that allows easy accessibility to visitors with enough parking space (bandwidth and connectivity). Your virtual office needs to be in a place that provides round-the-clock operations (server uptime) and needs to have people with different skills available at your call to ensure support and maintenance that you may need from time to time.

"Website needs to have best graphic, latest technologies."

Your website (virtual office) needs to have everything that helps your business. The focus is your business, not technology or graphics. You may want a website only to give information about your business or to market your business or to get feedback from your customers, etc. The objective could be varied that prompted you to setup your website (virtual office). The graphics and technologies should be the facilitators to help you meet those objectives.

"Website can be designed and developed cheaper by Freelancers"

It is true that website can be designed and developed by freelancers. But are you technically qualified to verify the website that they have delivered to you. Are you sure that the freelancer has actually delivered at all? Many of those who have got website developed by freelancers do not know that they do not have any ownership of their own website. Imagine the apathy of situation that you do not have the ownership of your own (virtual) office. This is a little secret that most of the freelancers do not tell their unsuspecting clients. In most cases, the domain name (your business name in the virtual world) is owned by the freelancer who developed the website. It is an established fact that freelancers cannot guarantee continuous availability for support and maintenance necessary (for your virtual office) and definitely not through the life span of your business. Freelancers also may not deliver the best technologies suited for your business objectives since freelancers skillset would be limited in choice, knowledge and experience.

"Website can be designed and developed cheaper by small-time players"

Website necessarily involves established IT infrastructure that includes domain expertise in different technologies (variety of designing software and techniques, appropriate programming language, server administration for linux or windows) and reasonable guarantees of continuity in services. These facts makes it impossible for small-time players (less than 5 people) to deliver on the requirements for your website.