Marketing Coordinator

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Job Description:

KRA - 
  1. Campaign Execution: Successfully executing marketing campaigns across various channels, including digital, social media, email, and print. This involves coordinating with internal and external stakeholders, managing timelines and budgets, and ensuring campaign deliverables are met.

  2. Content Creation and Management: Developing compelling content for marketing materials, including website copy, blog posts, social media updates, and email newsletters. This includes writing, editing, and proofreading content to maintain brand consistency and engage the target audience.

  3. Social Media Management: Managing social media platforms, creating engaging content, scheduling posts, and monitoring social media conversations and trends. This involves analyzing social media metrics and adjusting strategies to optimize reach, engagement, and brand presence.

  4. Data Analysis and Reporting: Collecting and analyzing marketing data, including campaign performance, website analytics, and customer behavior. Generating reports to provide insights and recommendations for improving marketing strategies and initiatives.

  5. Market Research and Competitor Analysis: Conducting market research to identify customer needs, preferences, and trends. Analyzing competitor activities and market dynamics to develop competitive positioning strategies and improve overall marketing effectiveness.

  6. Collaboration and Coordination: Collaborating with cross-functional teams, such as sales, product, and design, to ensure alignment and seamless execution of marketing initiatives. Coordinating with external vendors, agencies, and partners to support various marketing activities and campaigns.