CHL Responds to Exponential Rise in Demand for Voice Services
Summary: In anticipation of a huge surge in demand for native voice services, CHL to grow its network of international native voice artists to 1,000+ by 2022-23
13th January, 2023
Content consumption is increasingly moving from the written word to audio. But it is hampered by a significant shortage of high-quality native content creators. Crystal Hues Limited (CHL) aims to change that.
Crystal Hues, a leading provider of localization services with over 500 native audio artists in foreign countries like the UK, USA, South Korea, and other European countries, specializes in providing audio-visual based content services, including:
Businesses across the world are slowly and gradually converting their primary process related documents and training manuals into an audio-visual content format. While the CAGR of the translation industry seems to have the same rate of growth, audio-based projects are expected to see a surge in demand to double digits percentages. This is in line with the company's own growth figures which show a surge in revenue with translation and audio projects contributing 60% and 40% respectively to the total revenue.
In addition to localization, Crystal Hues offers a comprehensive menu of services. This under-one-roof approach has made CHL a preferred partner to some of the largest organizations on the planet, as it does away with the need to manage multiple agencies.
CHL is actively working on advancing its proprietary ERP systems and will be soon investing in AI for all of its services. The objective is to become completely AI-assisted for all of the offered services by 2026. "We believe that the future belongs to agencies with the technological strength and resources to offer quick turnarounds at competitive prices, which is why we have invested so much capital, time, and effort in this area. Now once again, measures taken years ago are bearing fruit and meeting the market’s exponential surge in demand", said Anirud Mukola, Business Head.
Since 1989, Crystal Hues Limited (CHL) has been offering localization services in India and pre-dates even the word localization, coined in mid-1990s, became mainstream. CHL has always had a strong sense of Political, Economic, Sociological, Technological, Legal, and Environmental (PESTLE) awareness, which enabled it to gain a first-mover advantage and keep it ahead of the competition. Over the past 33 years, CHL has remained competitive through innovative offerings matched to customer expectations.
Crystal Hues Limited is uniquely positioned as the ideal communications partner providing complete communication life-cycle services through its five specialized verticals namely CHL Localization focused on translation and localization, CHL Worldwide focused on integrated advertising, CHL Digital focused on digital marketing, CHL SofTech focused on building technology solutions, and CHLEAR focused on delivering integrated business solutions. The procedures and systems practiced by Crystal Hues Limited are ISO 9001:2015, ISO/IEC 27001:2013 & ISO 17100:2015 certified, and work with more than 5,000 clients, including large multinational companies, small and medium enterprises, and government establishments.