As CITLoB’s New President, Sudheen M Vows To Bring Language Industry Together To Future-Proof Their Business

Summary: In conversation with CITLoB’s ex-president Sandeep Nulkar during an online event, newly elected President of CITLoB, Sudheen M reiterates his commitment to bringing the translation and localization industry together to future-proof their language business. The comment came in light of the annual conference, Samvād to be held on 30 September 2022, which will be Sudheen M’s first major task post his election as the President of the association. 

New Delhi, Monday, August 29, 2022: Recently elected National President of Confederation of Interpreting, Translation and Localisation Businesses (CITLoB), Crystal Hues Limited (CHL) founder Sudheen M expressed his commitment to bringing the language industry together to future-proof language business. He expressed his intent while in conversation with CITLoB’s ex-president Sandeep Nulkar during an online event. The conversation revolved around Sudheen’s short-term and long-term goals for CITLoB and his vision for the language industry. 

Upon being asked about his short-term goals for CITLoB, Sudheen stressed the upcoming annual, Samvād is his immediate priority. The conference, due on 30 September 2022, will bring all the stakeholders of the language industry together to discuss strategies to future-proof language businesses. 

Sudheen further elaborated his key goal is to endear CITLoB with members and partners by making its value proposition compelling enough. He thanked ex-president Sandeep and his team for steering CITLoB through the grunt years. As per Sudheen, CITLoB’s goal will be to do justice to the support extended by all the partners and be the true representative body of the language industry for not only India but South Asia. 

The conversation turned towards the important role the Government plays. Sudheen, in response, highlighted how the language industry serves every sector of the economy and consists of thousands of MSMEs (micro and small enterprises) in India and thousands of professionals. He emphasized that the industry is vital to the provision of language access to the next 1 billion people. 

Sudheen concluded the virtual meet-up by announcing CITLoB’s aspirations to adopt a hybrid model of engagement for the future events to engage with those who are more digitally inclined. 

Sudheen, with his expertise of over 30 years as the entrepreneur and founder of one of the leading advertising and translation agencies in India, was elected as the National President of CITLoB’s new Executive Board for a period of two years from 2022 to 2024. With his expertise, Sudheen will bring deep insights to promote solidarity and cooperation within the language ecosystem. His extensive experience will help language services and technology companies forge meaningful cooperation. 

About CHL 

Crystal Hues Limited is uniquely positioned as the ideal communications partner providing complete communication life-cycle services through its five specialized verticals namely CHL Localization focused on translation and localization, CHL Worldwide focused on integrated advertising, CHL Digital focused on digital marketing, CHL SofTech focused on building technology solutions and CHLEAR focused on delivering integrated business solutions. The procedures and systems practiced by Crystal Hues Limited are ISO 9001:2015, ISO/IEC 27001:2013 & ISO 17100:2015 certified, and work with more than 5,000 clients, including large multinational companies, small and medium enterprises, and government establishments.