India Is Us Organizes Digital Marketing Training in Association with CHLEAR for NGOs

India Is Us, CSR support initiative of Crystal Hues Ltd., organized a free webinar on digital marketing in association with CHLEAR for NGOs to help them chart out a fresh online marketing plan that is relevant amidst the COVID-19 scenario. Discussions revolved around implementing effective outreach strategies to leverage from the increased demand for content.

Wednesday 27th May, 2020: Keeping in view the growing demand for digital content during the lockdown, the Corporate Social Responsibility wing of Crystal Hues Limited organized free digital marketing training for non-government organizations across India.

The on-line training was spearheaded by Alisha Vijoy, Head, India Is Us, in association with CHLEAR, leading integrated marketing consultants and supported by their Business Director - Prity Tiwary, Corporate Sales Head - Mridu Buragohain, Social Media Lead - Sibarshis Dutta, and Performance Marketing Lead - Shubham Dev.

Speaking about the digital marketing training for NGOs, Alisha explained, “We felt that lockdown is giving us time to polish our skills. Working with NGOs, I always felt that their message can be amplified better if they knew about digital marketing strategies. Hence, we organized a free digital marketing webinar to empower NGOs to spread awareness about their causes.”

Elaborating on the webinar experience, Prity said, "To support the social responsibility objective of Businesses, Institutions, and NGOs along with our own responsibility towards the society, CHLEAR team had an exciting experience interacting with the NGOs who were a part of this online event. We are excited about our visualized synergies with many NGOs looking forward to collaborate with us.”

The webinar, attended by NGOs from all over India, covered marketing strategies tailored specifically for NGOs. Topics like key parameters to create good social awareness online campaigns, strategies to help NGOs launch their digital campaigns, quantifying performance, and evaluating stats were discussed.

NGOs expressed special interest in learning about performance marketing, video marketing, content marketing, and SEO best practices. Looking at the overwhelming response to the digital marketing webinar, India Is Us and CHLEAR team hinted on the possibility of more such online training sessions in the future.

Stay tuned!

Crystal Hues Limited (CHL) is an ideal communication partner renowned for providing complete communication life-cycle services. India Is Us is a CSR consultancy initiative by CHL to extend communication and digital marketing solutions to NGOs and corporates, with the motive to spread awareness and encourage people. CHLEAR is the integrated marketing solutions vertical focusing on the amalgamation of technology with effective mass communication strategies.

Crystal Hues Limited is an ISO 9001:2015, ISO 17100:2015 & ISO/IEC 27001:2013 certified company.