Samvād’s Sponsor Crystal Hues Showcases Tech-driven Localization Services

Samvād’s Sponsor Crystal Hues Showcases Tech-driven Localization Services

October 10, 2023, There has been an undeniable shift towards technology in the localization industry, and agencies like Crystal Hues Limited (CHL), an ISO 18587 and ISO 17100 certified company, are leading from the front as they showed during the 2023 edition of Samvād, the largest gathering of translation and localization professionals in South Asia, which was held online on 6 October 2023. 

Samvād, an annual international event that has become the heartbeat of the language industry in India. Organized by CITLoB (Confederation of Interpreting, Translation, and Localisation Businesses), Samvād transcends expectations, bringing together the brightest minds and industry leaders from around the world in a celebration of linguistic excellence and technological innovation. 

CITLoB, the vanguard of the Indian language industry, played host to this gathering of linguistic aficionados. This representative association has consistently fostered cooperation, learning, sharing, and progress within the language ecosystem. Recognized both nationally and internationally, CITLoB’s diverse membership includes professionals and organizations from academia, research, language technology, localisation, translation, and interpreting. 

One prevailing outcome at this year's Samvād was the industry’s shift towards technology. Discussions during the event made it clear that Language Service Providers (LSPs) that fail to embrace technology are skirting the drain of obsolescence. CHL, a pioneer in technology-driven localization, stood out as the go-to agency for LSPs seeking collaboration. With India’s first ISO 18587 & ISO 17100 certification to be awarded by ATC Certification from UK, and its adherence welded to their proprietary ERP systems along with cutting-edge AI-based machine translation engines, CHL commands a pre-eminent position in the language services industry. 

Notably, Sudheen M, the Director of CHL, currently serves as the President of CITLoB, further reinforcing CHL's leadership role in the industry. During the panel discussion with leaders of global language industry associations, he said, “Collaboration is the only solution to address the need for immediate technology adoption while avoiding the unmanageable costs associated with such technology implementation and maintenance.” 

CHL was recognized with the 'Achiever of The Year' award for their outstanding contributions to the translation and localization industry in India. The award was received by Anirud Mukola, the Vice President of CHL

Global industry luminaries like Mr Renato Beninatto, Chairman, and Co-founder of Nimdzi Insights, and leaders of leading international language associations like GALA, ATC, EUTAC, LocLunch, Women in Localization, etc. shared invaluable industry insights in Samvād. The event also saw representatives from leading organizations like Adobe, Uber, What3words, and India’s leading business association FICCI, adding a diverse perspective to the discussions. 

As the curtains fall on Samvad 2023, it leaves behind a trail of inspiration, collaboration, and innovation—a testament to the dynamism of the language industry in India. With CITLoB and stalwart organizations like Crystal Hues leading the charge, the future of language services and technology in India shines brighter than ever before.  

About Crystal Hues: 

Crystal Hues Limited is uniquely positioned as the ideal communications partner providing complete communication life-cycle services through its five specialized verticals namely CHL Localization focused on translation and localization, CHL Worldwide focused on integrated advertising, CHL Digital focused on digital marketing, CHL SofTech focused on building technology solutions and CHLEAR focused on delivering integrated business solutions. The procedures and systems practiced by Crystal Hues Limited are ISO 17100, ISO 18587, ISO 9001 and ISO 27001 certified and works with more than 5,000 clients, including large multinational companies, small and medium enterprises, and government establishments 

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