Worried that your regular branding channels are not workable during the lockdown? We understand that lockdown has put your plans on the back burner. But, this should not be the case.
Here are five effective ways that will boost your brand during the lockdown. Implementing these five strategies will surely give new vigor to your branding.
Experts of social media marketing services from Delhi say that social media plays an important role now than ever before for branding. According to them, social media is predominantly a communication platform, and the entertainment part of it comes later. By leveraging the communication aspect of the platform, you are opening channels for your customers to communicate with you, amidst the uncertainty.
You can engage your audience by having conversations around your brand, conducting fun challenges, and putting out creative marketing materials. If you are uncertain of how to handle your social media, you can always hire an expert on social media marketing services in Delhi.
The coronavirus and the lockdown have created panic among people. As a responsible brand, you can reassure people by creating sensible content. The nature of the content you create should be positive and the information accurate. Remember that any false or opinionated content can backfire and damage your brand reputation. Always hire a professional content creator for better results.
With people spending large amounts of time on the internet, you can boost your brand's online visibility by enhancing the website's customer experience. By upgrading your web design, give your customers a new experience that makes them return to your site. Another advantage with good design and better customer experience is Google giving your site higher rank. Hence, your brand visibility gets a boost.
In times like these, trust is a key factor that helps a brand stay attractive. To gain trust, carryout acts that reinforce your brand purpose. For example, if your brand purpose is to help people eat healthy food, acts like providing the needy with clean and nutritious food will touch a chord with your customers, employees, and other stakeholders. It will reinforce your brand purpose.
Amidst the lockdown, a creative way to generate brand awareness is to allow for user-generated content. Create campaigns where users can generate content that will benefit your brand. For example, create a hashtag campaign on Instagram or Twitter and let users create and share content with the hashtag. Or create a picture sharing campaign with your products on the picture. When such campaigns are successful, you are boosting your brand awareness.
The lockdown should not become a locking down of your brand. Use the above five ways to unlock and boost your brand.