How To Write SEO-Friendly Content That People Read?

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When do you say that your content is successful?

         It is successful when it is bringing organic traffic.

         It is successful when it is boosting your search ranking.

         It is successful when it is fulfilling readers’ queries.

         It is successful when readers are sharing it.

Why SEO-Friendly Content?

In the online world, creating content per se will not give results. Content that is Search Engine Optimized (SEO) and is well-written will attract both readers and Google.

SEO-friendly content lays a solid foundation for your long-term web traffic. As such, SEO-friendly content must help the readers answer their queries. At the same time, SEO-friendly content helps search engines understand the content.

Over time, well-optimized content will be shown at the top of the search results and brings you more audience. Investing in website content writing services is thus a good idea. Because, in the long run, it is cheaper and effective than paid advertising.

How To Write SEO-Friendly Content? 

1. Research Keywords

Keywords and keyphrases make the search engine understand the content and show it to a reader for a relevant query. Without optimizing the content for keywords, your content will be lost in the huge tide of information generated every day.

 For SEO-friendly content, begin with researching the primary keyword. It acts as an anchor around which you must write the content. Then, research for additional keywords that supports the primary keyword.  

2. Research the Topics

After identifying the keywords, the next step is to identify the topics your audience is interested in.Through research, for the keyword that you have selected, you will find relevant topics, popular titles, and questions that people are asking related to your primary keyword.

 Choose the topics and start creating content.

3. Headlines and Subheadings

These are crucial both in the perspective of readability and SEO. Putting in place headings and subheadings makes it easy for readers to comprehend the content.

You can make the text SEO-friendly by using H1 for headline and H2 and H3 tags for subheadings. Make sure that you write a catchy H1 to attract the audience.

Also, do not forget about the H1 meta title tag. An H1 tag could be similar to your content title. But not necessarily identical. Placing the target keyword in the H1 tag is a must for SEO purposes.  

4. Content Structure

Content structure is another crucial factor in SEO-friendliness. The content length, use of bullets and numbered lists, breaking down ideas into paragraphs, highlighting important text, etc., are some of the SEO-friendly elements you must include in the content.

5.      Add Visuals and Optimize

Visuals make the content engaging and shareable. Include visual elements like images, infographics, animations, templates, etc., add value to the reader. For SEO-friendliness, you must optimize the visuals.

Reducing the image size for page speed, adding descriptive image file names, and adding alt tags are a few ways to optimize the visuals.  

6.   Create High-Quality Content

No matter how many technical aspects you include in SEO-friendly content, the quality of the content trumps everything. If the user does not find value in the content, they will not engage. Also, search engines do not entertain poor quality content. Thus, always strive to create high-quality content.

Bottom Line

We do not say that writing SEO-friendly content is easy. It is challenging than it seems. But, you do not need to worry if you have Crystal Hues by your side.

Crystal Hues has been providing content writing services in India for decades and delivers high-quality SEO-friendly content. Hire our services and achieve your business goals with success. Give us a call now. 

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