Remember the movie Lord of the Rings? In that, a symbol - a white handprint - on the armour of enemy soldiers reveals whose army it is to the protagonists. Similarly, signage at the entrance of shops and pubs in medieval Europe represented what they did. Closer home, some archaeologists believe that the Harappan seals were some form of logos for people of various trades.
Humans have used signs and symbols to identify and distinguish themselves since time immemorial. Enter the capitalist world; the signs and symbols have transformed into brand logos to distinguish one brand from the others.
In the 21st century, logos are not just symbols to differentiate, but they speak more about a brand.
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Take, for example, the Apple logo. Since its inception as a rainbow-coloured apple, Apple’s logo has evolved to become a flat-coloured logo. The mono-colour shows the minimalistic design of Apple products. And the curved apple is a symbol of style, which again are displayed by Apple products.
Thus, a logo, when designed correctly, will be a powerful tool to convey the brand message.
Crystal Hues has over two decades of experience in providing logo designing services. We cater to businesses, both small and big. Our professional creative team will make sure that your logo reflects your brand in every possible way. Find out more about our logo designing services at www.crystalhues.com